Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. A media buyer links the ad to the intended audience in order to make the ad effective. These ads are intended to sell a product and may be published on TV, online, newspapers or magazines. The media buyer negotiates price and placement of the ad for the advertisers.
They consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or key performance indicator (KPI). All media inventory goes through phases of optimisation, which is dependent on budget, type of medium (radio, internet, TV, print etc.), target audience and targeting.
Leads generated for banking domain
Leads generated for event ticket sales
Leads generated for Film ticket sales
Leads generated for Health & Fitness